Good communication between the designer and developer is essential, but even in the best of circumstances, there can be a disconnect between the two, resulting in a lower quality website that fails to take full advantage of the features available, or one that becomes unnecessarily costly because the designer and developer have struggled against one another for solutions to serve the client's objective.
Gone are the days where people only use their desktop computers or laptops to visit a website. People are accessing information more and more on-the-go using smartphones and tablets of every size, and more are being invented on a regular basis. The expectation has changed, and it's no longer acceptable to force a viewer to zoom in on websites to find what they're looking for. In addition, Google began giving preferential ranking to websites that are mobile friendly over ones that are not, essentially penalizing companies without mobile friendly websites.
CONTENT MANAGEMENT SYSTEMS (CMS)
A Content Management System provides the ability for you to make changes to your own website after it’s finished. There are many popular solutions out there, such as WordPress, Joomla, Drupal, MURA, WIX, Shopify, etc., and we are happy to modify your existing template, but our favorite by far is Locomotive CMS, where we start from scratch and add ONLY WHAT YOU NEED to your "back office" in a concise, straightforward manner. While that may not mean anything to someone who has never been bewildered by their WordPress website before, it is music to the ears of those who have. If it sounds too costly to have a custom website and CMS created from scratch, you will be happy to learn that it usually costs LESS because the programming and coding is a much more streamlined. Not only that, Locomotive CMS has the ability to go much farther beyond the capabilities that WordPress and other common solutions have to offer.
SEARCH ENGINE OPTIMZATION
There are many facets to consider for Search Engine Optimization, which is a cause for much confusion and concern for many website owners. While developing a website, we employ every consideration during the coding phase to ensure every aspect has been covered. This includes the content itself, where it's placed and the tags containing keywords and phrases. Also important are the page titles, meta description, internal links, alt tags on images, and pulling dynamic content from associated databases and other resources whenever possible.